Draft a Crystal-Clear Marketing Message
Attract Real Prospects and Eliminate Time-Wasters
Duration
6:00
Instruction Type
Video + Quiz
Included in These Course Bundles

If you sort through the wordsmanship of most lawyers’ advertising and other external communication, it boils down to some form of: “I’m a great lawyer. I had great grades at a great law school. I’ve been doing this a long time. I know a lot about this area of the law."

Who is going to notice you if you sound like every other lawyer?

RainmakerVT will teach you how to create a crisp, human, credible message that resonates with real people, and sets you apart from the estimated two million other English-speaking lawyers in private practice around the world. Even better, it automatically filters out and keeps away the people who can’t and won’t hire you -- saving you the time, expense and frustration of learning that expensive truth by interacting with them one-on-one.

Create a unique message and communicate it to your optimal audience. Your message can be an effective gateway to bring in the right prospects -- and keep out the wrong ones. Learn how to create filters that help your market self-select, and give you the advantage of only using your scarce business development time on those who already agree with you.

Learning Category- Marketing: Generating Opportunities to Sell (Getting Found)

For what do you want to be known? The process of identifying the source of real opportunity for you, and attracting the attention of the right kind of clients for the right reasons. It’s not who you know, but who knows you -- more importantly, what they know you for.  The good news is that it’s completely within your control.