Your scarcest asset is time. Why start every marketing initiative at zero? Have each action build on the previous one.
Lawyers understand the importance of public speaking, especially in front of industry groups. It's great exposure, a way to earn credibility and face time with their market, and an opportunity to associate yourself with business problems that at least some of those in attendance face now, or will face at some point.
However, if your marketing effort begins and ends with your speech, you'll never get anywhere. Here's how to make it the starting point and foundation of a successful campaign.
Within this RainmakerVT course, you’ll learn how to:
Select the right audience,
Get yourself on the agenda about the right topic,
Prepare compelling remarks that engage your audience and make you memorable (without spending a crippling amount of time preparing), and
Manage Q&A like a seasoned pro.
Most important, you’ll learn that the speaking engagement isn’t the culmination of this marketing investment, but the beginning. The greatest impact is available to lawyers who know how to make the "before" and "after" magnify their stature.
Learning Category- Marketing: Generating Opportunities to Sell (Getting Found)
For what do you want to be known? The process of identifying the source of real opportunity for you, and attracting the attention of the right kind of clients for the right reasons. It’s not who you know, but who knows you -- more importantly, what they know you for. The good news is that it’s completely within your control.